Chartered Institute of Public Relations

Editor's picks

  • Five tips to ensure you don’t fall foul of the Lobbying Act

    It is not just the PR industry which has been asking difficult questions about the impact of regulations for non-party campaigners during the 2015 General Election. And unless any last ditch attempts to delay the introduction of the Lobbying Act are successful, there is less than a month to go until the law comes into force. So, here are five tips to ensure charities and campaigners can stay on the right side of the new regulations. 1. Keep calm and keep campaigning This initial guidance from the PRCA is still correct. And as the NCVO advise, the key now is to manage risk, not to turn a blind eye.

  • Born Digital: Meet Generation C, a new generation of connected customers

    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official study, strategy and systematic transformation. Digital Darwinism: Survival of the Fitting Technology

  • These two facts about ‘clickbait’ will change the way you look at PR campaigns

    Clickbait is a term used to describe eye-catching links, which encourage people to click through to view a piece of content. Attracting as many visitors as possible is vital for selling advertising for most online publications and brands are always looking to get as many potential customers to visit their virtual store fronts as possible. Combine this with the trend for Twitter and LinkedIn increasingly being used to ‘sign-post’ to content and it’s easy to see why ‘clickbait’ is becoming an important art form. This has a knock on effect for PRs. Below are three stories from our Firewire news roundup last Monday, which

  • Worldwide TV Ad Spend will Reach $236 Billion in 2020

    The transition to digital marketing is still a huge challenge for many legacy marketers, so when they gain access to additional budget they choose to spend it on media that’s within their comfort-zone. For those with a traditional media buyer mind-set, that often translates into spending more on television advertising. Global TV advertising expenditure will reach $236 billion in 2020, up by 38 percent ($64 billion) from 2013 and up by 54 percent ($82 billion) on 2010, according to the latest market study by Digital TV Research. Regardless of the relatively poor ROI performance, TV ad spend is expected to