Chartered Institute of Public Relations

Editor's picks

  • ELECT SOCIAL: your handy cut-and-paste social media purdah guidelines

    There’s this funny period in the run-up to an election which sees local government comms team change behaviour. Gone are the press releases from politicians and in comes quotes from officers. Why? To ensure that the council cannot be accused of political bias in the run up to polling day. It’s been around for decades and local government comms teams have got a pretty good grasp of what this entails. It means under The Code of Recommended Practice on Local Authority Publicity (Local Government Act 1986) that newsletters, press releases, conferences, badges and web pages are affected. The code says:

  • 5 Things That Should Be Keeping CMO’s Up at Night

    Hey, don’t go assuming that being kept up all night is always a bad thing. When you think about what’s swirling around in a CMO’s head, it might be worry that keeps them tossing and turning, or it could be excitement about the cool changes we’re seeing. To be on safe side though, let’s just assume it has to do with confusion. And that’s understandable, because marketing has been turned on its head in a very short period of time. Here are 5 things the CMO-on-their-toes should be asking themselves. If they don’t know enough to even be asking the

  • Why Mobile Content Marketing Expertise is Not Optional

    If you’re an American digital marketing practitioner and you’re not already optimizing content for the mobile channel, then you are missing both a strategic and tactical market development opportunity. Mobile internet use is a mainstream activity. Mobile media consumption is commonplace. Review the latest market study findings and see for yourself — mobile content marketing matters. comScore reported the key trends in the U.S. smartphone industry for February 2014. Apple ranked as the top smartphone manufacturer with 41.3 percent OEM market share, while Google Android led as the number one smartphone platform with 52.1 percent platform market share. Google Sites

  • Informed employee voice and advocacy

    All organisations would love their employees to post positive comments about them on social media; this is good for their reputation. It is especially important in an era of flat lining trust in CEOs, as reported in the 2014 Edelman Trust Barometer. However, just as pursuing happiness is not likely to lead to happiness, pursuing advocacy is not likely to lead to authentic advocacy. Advocacy or brand champion ‘programmes’ are sometimes akin to cortisone injections that enable a player to perform better in a game, but the long term solution means addressing the root cause of the problem. Worse still