Chartered Institute of Public Relations

Editor's picks

  • Google Penguin 3.0 is here – what you have to do now

    In a video on YouTube, Google’s John Mueller confirmed that the Google Penguin 3.0 update had been released yesterday. How will this affect the rankings of your web pages and what do you have to do now? What is Google’s Penguin update? Google Penguin is a filter in Google’s ranking algorithm that targets websites that use spam methods to get backlinks. For example, Google does not like paid backlinks, automatically created backlinks from forums, blogs, etc. When did Google release the new Penguin update? Last Friday, some webmasters began to notice major changes in Google’s search results pages. The update

  • 10 future PR highlights from 2014 European Communication Monitor; webinar for students

    The 2014 European Communication Monitor (ECM) spotlights key issues facing the European public relations profession including leadership, workflow, skills and new forms of media. ECM has been run annually since 2007, and is the leading and most comprehensive analysis of the European market with more than 2,000 participating professionals (decision makers in PR, average age 40 years, from 40+ European countries). Its partly funded by Ketchum and is conducted by a group of academics from universities in 11 countries within the framework of EUPRERA in partnership with the European Association of Communication Directors (EACD). Here are the top ten findings identified

  • Tomorrow’s World: 17 things you need to know about the future of PR and social media ciprsmpicture

    What do you need to know about the future of PR and social media? Co-Chair of the CIPR Social Media Panel Dan Tyte (@dantyte) shares his and the Panel’s musings. The script of an episode from BBC Tomorrow’s World in 1994 read: “Imagine a world where every word ever written, every picture ever painted and every film ever shot could be viewed instantly in your home via an information superhighway” .  Yes, imagine indeed.   Whereas we used to have Maggie Philbin and co transmitting trends directly into our living rooms every week, now tomorrow’s world has become today, things are

  • Do you require excellent writing skills in PR?

    The below is an extract from an email conversation I recently had with a student considering changing their course, instead to follow a career in the PR industry. After replying, I thought this might be of interest to readers of the blog, so here we go. It’s brutally honest in places… … to this end, don’t let this blog allure the PR industry. I spoke to an experienced peer of mine last week that boasts 35+ years in the industry. Starting in the 1980s, working through the 90s, he now finds himself in the position where most of his colleagues