Chartered Institute of Public Relations

Editor's picks

  • The Apple gift that backfired horribly

    I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them. Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones. The gift that backfired As part of the launch for Apple’s new iPhone’s, Apple pushed a copy of the new U2 album Songs of Innocence, into 500,000,000 iTunes accounts. Half a billion people found they had purchased the album, without

  • The ultimate social network cheat sheet

    What size image should you use as your Facebook cover photo? What works best on LinkedIn? How long do posts last on Snapchat? You’re in the right place to find out. Every day I am contacted by people wanting to share their articles, recommendations, courses and content with readers of my blog. The majority of the time I say no because it’s not appropriate, is pure marketing, or clear the person hasn’t read my guidelines. I’ll perhaps add it to my Rachel’s resources page, pin images to my Pinterest boards or feature the event on my comms calendar. However, sometimes I think

  • DIGITAL CLASH: Comms and Social: Have we won the War?

    A few things have crossed my timeline of late that reminds me that comms and social for all their outward signs are struggling to fit. Sure, there are still dinosaurs. But they’re dying out and have lost the battle so let’s not bother with them. Ignorance is being replaced with the realisation that social media can’t be ignored by comms and PR people. Great. But have we truly won the war? I’m not at all convinced we have. There is a mindset that sees digital as a one way tick box exercise that exists only to generate likes or calls

  • Making the CIPRsm panel redundant: update on ‘unsexy’ phase one Autumn

    There is a chill in the air this week which signals we are fast approaching autumn. This means Dan Tyte and I have been in tenure as co-chairs of the CIPR social media panel for eight months now. For those of you who don’t know, Dan and I set out an ambitious strategy earlier this year to “…make #CIPRSM panel redundant within two years by integrating digital and social media into all aspects of training, education and policy at the CIPR.” When we sat down to discuss how we were going to achieve this we reviewed everything from the great work the

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