Chartered Institute of Public Relations

Editor's picks

  • SOCIAL CONTENT: Are You Getting the Balance Right?

    Don’t get me wrong, I’m all for comms planning and having a purpose. If the aim is to do something then it makes sense to have your comms pointing at that. The only thing is that social media isn’t like that. It’s social. So, a stream of call-to-action updates just won’t work. It’s as social as a stream of flyers being pushed through your letterbox. So, what’s the answer? There needs to be a balance of the social and the stuff you want people to sign up for, buy or do. Often in training I’ll refer to an 80-20 split.

  • Putting a Samsung Gear 2 Neo to the test

    I speak and write quite a bit these days about wearable technology, a topic I have a keen interest in. While the overall tech is a major part of my interest, it’s also largely about how people use it, especially in one area that’s getting a lot of attention – smartwatches. As I don’t have one myself, I’ve been thinking about which one to get. It surely is hard to talk about a device with even a little credibility if you don’t use one yourself. After spending time these past few weeks in considering different devices, including asking friends for

  • The Future of Business Starts with Us

    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. It’s changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with (people) How we define success (objectives and metrics) What we

  • Are you a social media monitoring supplier? We want your input!

    One of the most popular documents published by the CIPR’s Social Media Panel in 2013 was its Guide to Social Media Monitoring. CIPR Guide to Social Media Monitoring from Chartered Institute of Public Relations A small team on the Panel is currently revising and updating the Guide to ensure that it remains up-to-date and will continue to offer useful information and advice for CIPR members and PR practitioners alike. As part of this process, one key addition to the updated Guide will be the inclusion of a comparison table covering a much broader range of social media monitoring technology suppliers.

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