Chartered Institute of Public Relations

Editor's picks

  • Are you ready to go viral?

    Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have raised over £8m from #nomakeupselfie, but as this excellent post on Just Giving sets out, it didn’t happen entirely by accident. There are many lessons to learn from Cancer Research UK, from ice bucket challenge and from the countless other campaigns that have gone viral. Based

  • The disconnection between music sales and Facebook influence

    Following my last post which turned into a rant about Facebook, I’ve stumbled across a Facebook update by US metal band, Machine Head, which provides an exclusive peek into what it’s like running a Facebook Page from the perspective of a band. However, the sentiments expressed can be applied to any organisation. In the popular ‘THE GENERAL JOURNALS: DIARY OF A FRONTMAN… AND OTHER RAMBLINGS’ updates that are shared by Machine Head’s Rob Flynn, he reveals the complete disconnection between real-world success and Facebook. “From time to time, I look on our Facebook page and it just seems like an endless

  • Twitter and IBM join forces

    SAN FRANCISCO and ARMONK, NY – 29 Oct 2014: Twitter and IBM (NYSE: IBM) today announced a landmark partnership that will help transform how businesses and institutions understand their customers, markets and trends – and inform every business decision. The alliance brings together Twitter data that distinctively represents the public pulse of the planet with IBM’s industry-leading cloud-based analytics, customer engagement platforms, and consulting services. The collaboration will focus on three areas: Integration of Twitter data with IBM analytics services on the cloud: IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a

  • Friction-free donating with SnapDonate

    Sometimes you see an app for mobile devices that’s simply brilliant in the idea and concept of it. Such is the case with SnapDonate, a new app for Android devices that lets you make a snap decision, ‘snap’ the charity, and donate there and then – I guess that’s how they came up with the name – right from your smartphone or tablet. Here’s how it works: Load the app and point your phone’s camera at a charity logo wherever you see one. The app will automatically recognize it if it’s one of the nearly 70 it currently can (and