Editor's picks

  • Google Campus shows the way in breaking down news silos

    The smell of tech start-up innovation is intoxicating at the Google Campus in London. The ideas being generated there are helping drive Britain’s economy. Which is why the Financial Times is now focusing so much editorial attention on tech companies. The classic tech lined along the walls, the Googleboxes (once phone boxes), TVs presenting social feeds all prove one thing – geek is chic. I was at the Campus thanks to The Media Society, which arranged an event entitled ‘Media and Tech: What’s the story?’. Chaired by BBC Technology Correspondent, Rory Cellan-Jones, he was joined by a panel of speakers

  • Are these the Worst Promoted Tweets Ever?

    “Is this actually real?!” That was my response when a friend of mine, Stephen Waddington, tweeted a screen grab of a promoted tweet that had appeared in his timeline on Sunday. And as promoted tweets go, it’s a gem. At the time, I laughed and shrugged it off. Until Monday, when another friend, Michael Taggart, retweeted this:. Instant relief for itchy bums. Guaranteed to soothe anal itching or your money back. http://t.co/rTm5mveIq7 https://t.co/oWTA4GfhTT — Analcare Cream (@analcare) October 7, 2014 And now I can’t decide whether the Twitter profile for Analcare Cream, and the associated promoted tweets, are the biggest

  • An open letter to Paul Polman, Unilever – from Enterprise 2.0 Summit, London

    I’m at the Enterprise 2.0 Summit at the British Academy in London today, courtesy of Kongress Media and Agile Elephant. In conversation with Lee Bryant, Matt Partovi, David Terrar, Damian Corbet, Céline Schillinger, Johan Lange, Janet Parkinson and Anne McCrossan, a common theme is emerging – we need such events as this, and the deep and wide potential of Enterprise 2.0, to extend beyond the inevitable echo chamber of today’s eager community. With this in mind, I have penned an open letter to Paul Polman and everyone with an interest in Unilever‘s success, if only because I love the company’s vision,

  • New research reveals Twitter location data lacks accuracy

    New research published by the Oxford Internet Institute (OII) reveals how determining the geography and languages of Twitter users is fraught with complications. Which in turn will be negatively affecting the quality of reports produced by marketers, governments, activists and researchers. Of 111,143,814 tweets collected by OII, sample studies were carried out to determine the most effective way to clarify a user’s language and geographical location. The study discovered: A user’s geographical location as written on their Twitter profile frequently conflicted with their device location (which is discoverable through individual tweets). The device location varied depending if location was detected

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