Chartered Institute of Public Relations

Editor's picks

  • Tesco troubles teach website owners a lesson

    Britain’s biggest retailer faces crisis which reveals what is wrong with websites Tesco is in trouble. In spite of being the biggest retailer in the UK, the company faces turbulent times. The new CEO, Dave Lewis, starts his job today, taking over from the previous CEO a month early. He had told the BBC earlier this year that he had “no plans” to leave;  within weeks he had gone. Yet, the last day in his job saw the giant grocer give a profits warning and 6% was slashed off its share price in a few hours. On top of this,

  • POST CRISIS: Being an informal whistleblower should be part of the job description

    So now ‘Rotherham’ is doomed to enter the lexican of towns long shadowed by failure. It is a town where 1,400 girls were abused between 1997 and 2013 and where a report pointed the finger of blame for failing to do enough to stop the attacks at Rotherham Borough Council and South Yorkshire Police. Times journalist Andrew Norfolk who helped expose the story welcomed the council’s recent openness but warned the council’s successors not to be ‘tempted to chase leaks rather than act on their failings.’ This warning isn’t small town politics. It should be taken seriously. It should echo

  • What makes organisations become politically active?

    Many organisations see dealing with politicians and policy issues as a distraction. They do not see their relevance and consider any time and resources allocated as a waste. But what can change their minds? What are the key drivers that make political engagement a solution rather than a problem? At a time when certain sectors – chiefly energy and financial services – continue to be in the political firing line, they consider that by raising their profile, they risk becoming a target. Many would rather keep out of politics. This way of thinking fails to recognise the potential benefits of

  • Can You Sell Without Selling?

    The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show in town called ‘attraction marketing’. You can forget about prodding at people’s pain, using exclusivity to make your product seem special or making readers feel like losers if they don’t sign up, because the game has changed. Is this what some folks would have us believe, anyway. Attraction marketing is described as ‘selling without selling’. I’m sure you’ve heard this new catchphrase

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