Chartered Institute of Public Relations

Editor's picks

  • Hacking workflow with Google Docs

    Google has a suite of web-based applications for office tasks such a finance and writing. The so-called Google Drive apps are stripped down to the most common functions that you need from a spreadsheet or word processor. The presentation app is a bit basic but I’d wholeheartedly recommend all the others, in particular a forms app for creating online questionnaires. Check it out. You’ll never use SurveyMonkey again. You access Google apps by creating a Google or Gmail account. You get your own virtual 15GB hard drive in the Cloud when you sign up. Google Drive and the suite of

  • Enterprise social networks and assimilation – resistance is futile

    Enterprise social networking is perfectly suited for the so-called onboarding process. I say so-called because no dictionary I have lists the word, which is sort of at odds with the fact that they do list the rather unlovely deplane. But I digress. I heard this same claim from Jive, SAP (Jam) and IBM (Connections) at a Eurocloud event last week courtesy of Alan and David @agile_elephant. It seems academics prefer the phrase organizational socialization, defined as: a learning and adjustment process that enables an individual to assume an organizational role that fits both organizational and individual needs. It is a

  • ELECT SOCIAL: your handy cut-and-paste social media purdah guidelines

    There’s this funny period in the run-up to an election which sees local government comms team change behaviour. Gone are the press releases from politicians and in comes quotes from officers. Why? To ensure that the council cannot be accused of political bias in the run up to polling day. It’s been around for decades and local government comms teams have got a pretty good grasp of what this entails. It means under The Code of Recommended Practice on Local Authority Publicity (Local Government Act 1986) that newsletters, press releases, conferences, badges and web pages are affected. The code says:

  • 5 Things That Should Be Keeping CMO’s Up at Night

    Hey, don’t go assuming that being kept up all night is always a bad thing. When you think about what’s swirling around in a CMO’s head, it might be worry that keeps them tossing and turning, or it could be excitement about the cool changes we’re seeing. To be on safe side though, let’s just assume it has to do with confusion. And that’s understandable, because marketing has been turned on its head in a very short period of time. Here are 5 things the CMO-on-their-toes should be asking themselves. If they don’t know enough to even be asking the

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