Chartered Institute of Public Relations

Editor's picks

  • The disconnection between music sales and Facebook influence

    Following my last post which turned into a rant about Facebook, I’ve stumbled across a Facebook update by US metal band, Machine Head, which provides an exclusive peek into what it’s like running a Facebook Page from the perspective of a band. However, the sentiments expressed can be applied to any organisation. In the popular ‘THE GENERAL JOURNALS: DIARY OF A FRONTMAN… AND OTHER RAMBLINGS’ updates that are shared by Machine Head’s Rob Flynn, he reveals the complete disconnection between real-world success and Facebook. “From time to time, I look on our Facebook page and it just seems like an endless

  • Twitter and IBM join forces

    SAN FRANCISCO and ARMONK, NY – 29 Oct 2014: Twitter and IBM (NYSE: IBM) today announced a landmark partnership that will help transform how businesses and institutions understand their customers, markets and trends – and inform every business decision. The alliance brings together Twitter data that distinctively represents the public pulse of the planet with IBM’s industry-leading cloud-based analytics, customer engagement platforms, and consulting services. The collaboration will focus on three areas: Integration of Twitter data with IBM analytics services on the cloud: IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a

  • Friction-free donating with SnapDonate

    Sometimes you see an app for mobile devices that’s simply brilliant in the idea and concept of it. Such is the case with SnapDonate, a new app for Android devices that lets you make a snap decision, ‘snap’ the charity, and donate there and then – I guess that’s how they came up with the name – right from your smartphone or tablet. Here’s how it works: Load the app and point your phone’s camera at a charity logo wherever you see one. The app will automatically recognize it if it’s one of the nearly 70 it currently can (and

  • Why Bold Leadership will Drive the Internet of Things

    The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA. While IT executives are evenly split on the question of whether IoT is reality or hype, CompTIA asserts that the complex mix of hardware, software and professional services in the IoT ecosystem could create a high probability of upside growth for the industry. “Many IoT elements are rooted in traditional IT components, which is good news for IT companies experienced in building and linking complex