Chartered Institute of Public Relations

Editor's picks

  • Tomorrow’s World: 17 things you need to know about the future of PR and social media ciprsmpicture

    What do you need to know about the future of PR and social media? Co-Chair of the CIPR Social Media Panel Dan Tyte (@dantyte) shares his and the Panel’s musings. The script of an episode from BBC Tomorrow’s World in 1994 read: “Imagine a world where every word ever written, every picture ever painted and every film ever shot could be viewed instantly in your home via an information superhighway” .  Yes, imagine indeed.   Whereas we used to have Maggie Philbin and co transmitting trends directly into our living rooms every week, now tomorrow’s world has become today, things are

  • Do you require excellent writing skills in PR?

    The below is an extract from an email conversation I recently had with a student considering changing their course, instead to follow a career in the PR industry. After replying, I thought this might be of interest to readers of the blog, so here we go. It’s brutally honest in places… … to this end, don’t let this blog allure the PR industry. I spoke to an experienced peer of mine last week that boasts 35+ years in the industry. Starting in the 1980s, working through the 90s, he now finds himself in the position where most of his colleagues

  • The pressure that politicians are under

    Organisations too often start designing their campaign by considering what they want. They consider it to be an issue that is important to them, their members, or those they seek to represent. All they simply need to do, therefore, is convey this to the right people and a solution will not be too far away. This may ensure internal buy-in to a campaign but it is no guarantee of success. In the perfect world of some, that may be a way of politics working but it fails to consider the pressures that individual politicians, at all levels, local or national,

  • 11 Ways to Wreck Your Social Relationships

    Social media marketing is all about building authentic relationships. It involves many of the things human relationships live and die by; knowing the person, trust, altruism, patience, etc. So it follows naturally the opposite traits would lead to relationship failure; narcissism, mistrust, selfishness and the like. When you look at how some brands treat their fans, followers and customers on social, it kind of makes you wonder what their real world human relationships are like. Even as long as social marketing has been around and as much thought leadership has been written on the subject, customers are still NOT getting